Press Release: US Schweizer & Multilens Announce Launch of New ÖKOLUX PLUS Series; LED Illuminated Magnifiers Ranging from 8D to 56D (2005-12-15)
by Schweizer & Multilens, USA
In the year 2000 SCHWEIZER [Germany] introduced the world’s first LED illuminated magnifier series ÖKOLUX and ÖKOLUX mobil. These products changed the world of illuminated magnifiers and are in use throughout the world in countless numbers.
At the end of January 2006 SCHWEIZER will launch an additional version of LED stand magnifiers and LED hand-held magnifiers. The new ÖKOLUX plus stand magnifier series and the new ÖKOLUX plus mobil hand-held magnifier series not only have a plus in name but more than one plus in performance.
+++ A completely new multi-chip SMD LED with a unique brightness for all ÖKOLUX plus and ÖKOLUX plus mobil magnifiers. This new LED will provide high brightness even for lower powered larger lenses and very long battery life. The new products are MADE IN GERMANY by SCHWEIZER and will carry the SCHWEIZER 10 year warranty!
+++ Newly designed ergonomic handle and switch for ÖKOLUX plus mobil series.
+++ A larger range of magnification powers, offering 18 different LED illuminated magnifiers with new SMD LED from 8D up to 56D (14X).
+++The new ÖKOLUX plus stand magnifier will be available in 8D, 12D, 16D, 20D, 24D (new), 28D, 39D (new), 48D (new) and 56D (new). Newly designed lens mounts are used for all higher powers of 28D and more making it easier for the short distance between the eye and the lens which is necessary for such high powers to obtain the best possible image, magnification and field of view.
+++ The new ÖKOLUX plus mobil hand-held magnifiers will be available in 9D, 12D, 16D (new), 20D, 24D (new), 28D, 39D, 48D (new) and 56D (new).
The well known ÖKOLUX and ÖKOLUX mobil products will still be available without any change.
The new ÖKOLUX plus stand magnifier series and the new ÖKOLUX plus mobil handheld magnifiers will only be available through appointed distributors who do not carry obvious copies of SCHWEIZER products.
“We are very excited about the launch of these new products and the extensive range of powers that will now be available to US ECPs. Over a year of R&D has gone into this project by the SCHWEIZER master opticians and this only furthers SMA’s goal of being the professionals partner in reduced and low vision…in addition, a limited number of point of purchase displays with an introductory offer on the new plus series will be created for ECPs” stated Adam Shea, Managing Director/ President of Schweizer & Multilens of America, LLC.
Schweizer is located in Forchheim outside of Nuremberg in the southern part of Germany. The company’s experience, creativity, quality, and customer satisfaction has made Schweizer one of the leading low vision specialists in the world market. Schweizer was the first company to introduce a modular magnifier system with exchangeable magnifying heads into the world market. Schweizer also produced the world’s first illuminated magnifiers with LED illumination in the end of the 1990´s. Recently Schweizer developed and produced the world’s only magnifier series using krypton gas filled illumination providing a unique brightness and homogenous lighting. Schweizer was established in 1840 and has evolved into a company with the world’s largest range of solutions for visually impaired persons in Europe.
Multilens, located in Mölnlycke just outside of Gothenburg in the southern part of Sweden, was established in 1983. Multilens works and thinks in human terms, to help those living with low vision improve their vision. Multilens products meet the basic human needs to read, watch television, to attend sporting events, work, study and so on. The limitations in fields of vision, focal distance, clarity, contrast, and optical distortions are factors in the creation of products. Multilens has a private vision clinic nearby, cooperating with a group of highly qualified low vision professionals. Here Multilens can learn and test new devices and conduct insightful dialogues with end users.
About Schweizer & Multilens of America
Founded in 2005, SMA serves as a mutual logistical center for Schweizer and Multilens in the US. It conducts sales, service, and training to US eyecare and rehabilitation specialists in the treatment of low vision. For more information, please visit www.schweizermultilens.com or call 866.922.1108 or email firstname.lastname@example.org